Thursday, July 5, 2012

10. Ethics in Media


     Ethics and entertainment are not linked, but go hand-in-hand. Both entertainers and supporters, those whom own record labels and television companies have a responsibility to not create nor allow media airtime, which may negatively impact adults and more easily, children. There is a moral code to be followed, to promote peace and solid values within the American society. This paper will explain the arguments of entertainers and supporters and the questionable content produced. Moral, artistic, and commercial underpinnings will be evaluated and questioned; as well as types of content which should be censored, along with the explanation of who should ultimately be responsible for censoring content and why.

Arguments of Entertainers and Supporters
     Arguments made by entertainers and supporters to support their content range from the issue that no media alters the perceptions of individuals enough to cause violence, lesser crimes, or unstable characteristics; to every person is entitled to their own opinion and rights to free speech. This argument is shallow and contains little substance of questioning an underlying matter and going deeper to research the causation of what violence in media, whether movie or song can do to people, both old and young. Everyone who is connected to media, is also connected to its repercussions, mind altering effects, and ethics, “However, it goes beyond the boundaries of professional ethics and covers the entire domain of media, which is the whole world. In this sense, everyone associated with media, is also connected to media ethics” (Poyraz, 2011, p. 125). This states that media whether one wants to believe it or not, has the possibility to cause ill-effects and as a society there is a responsibility of professionalism to be used in regards to what media goes public and what does not. To go deeper than expectations and question what actions violence in media could really cause in people.

Moral and Artistic Content Underpinnings
One may question, what is morality? Morality is the ethics individuals follow, by which sound and ethical decisions are made. Poyraz’s (2011) study assessed the following:
     “Morality is a multiple meaning term and corresponds to moral in Latin, and ethik in Greek. Both morals and ethics have similar etymology as morality. Ethics is derived from ethos, which means character and habit. Similarly the Latin word moral is derived from mos (plural mores) which means customs, habits and character (Sahakian, 1974: 6). Morality can be defined as a set of beliefs and patterns that dominate the conscious life of an individual, a people, and a social class, or an era (Delius, 1990:312)” (p. 125). 
With that said, what would the underpinning or bedrock actually matter, if negative morals and lack of ethics are the message in the entertaining content? Going beyond the issue of commercial profits and questioning how content can impact a society; to its adults and children and encompass the capacity to deteriorate future generations is a plausible argument. Even the debate of criminal artistry: violent content holding artistic value in showcasing the minds of killers and intentions. Murder is not an art it is a crime which ends lives; it is not a painting to ponder over. There is no justification for entertainment which devalues humans or opens opportunities for crime as an option; for murder to be an option in solving any altercation is unacceptable.

Censored Content
     Some content is not suitable for children, hence ought to be censored. Censored: not showcased on children’s networks, during time of day that children may be able to watch the content, nor on regular television stations. In regards to music, regardless of the Parental Advisory–Explicit Content stamp which is placed on a CD covers which displays content not suitable for children; but acknowledging the possibility that a young person may hear the music outside of parental control is a reasonable argument, “For this reason, media that make up the cornerstones of the history of public opinion have become a vehicle of power and authority” (Poyraz, 2011, p. 126). Criteria from an ethical perspective in regards to limiting access to inappropriate content would entail: parental codes on televisions where parents can monitor what their child can and cannot watch, limiting access using movie theater ratings--not allowing fornication or minor violence in any rating below an R rated movie; maintaining the freedom given to musical artists but altering the values of record labels and other companies who may have a biased view on selling the products for profit. These criteria are ethically appropriate because they are preventing heinous crimes committed stemmed from music and viewed media. Recognizing crimes will forever take place, but ridding society of any elements which promotes and encourages unethical behavior is a step forward onto a moralistic culture.

Responsibility in Censorship 
 One many ask, who should be responsible for censoring content and why?  First handedly, the owners of movie and television networks along with record labels have a responsibility to a society to protect its people. The chain link begins here and if not appropriately monitored, unethical behavior trickles down onto the viewers (society).  At a hierarchal standpoint, if the top of the totem pole does not resist wrong behavior, then how will millions of parents then protect their children from negative media?  Cronin’s (2009) study found the following:
      “What Kuhn sets out to demonstrate is that the power to censor texts does not lie in the hands of   a  single public body; instead, the regulation of cinema takes place within the context of a network of relations between a number of interrelated though frequently competing institutions, practices, and discourses” (p. 3).
It is imperative for those responsible for releasing materials to not overstep boundaries for profits sake, but rest on the possibility of the effects of media and what that does for one’s country when not taken seriously and as a fragile matter.

Conclusion
     In conclusion, although entertainers and supporters have a right to free speech, does not exclude the responsibility toward the people and for the people. It is up to corporations to not promote or encourage criminal behavior in movies or music and that begins with censoring it. Those in media business for money find excuses for their actions, including justifiable reasoning such as artistry and using the term, “It’s just a movie”. It’s important for no one to think criminal acts are an option, as it promotes chaos within a country. Adults as parents and corporate bosses must take full responsibility in censorship, as it is crucial to prevent generation deterioration and retaining ethics in media is the first way to begin.

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